How an idea becomes a design
It's that time of year when we start turning our ideas into designs and getting new products under way.
Sometimes this is coming up with new designs for existing products and, more and more often, it's deciding to take a leap of faith and go for a completely new product. We did this earlier this year with our new lines of Stationery and Gift Bags; they were very new to us and I think we were half nervous and half excited to see how they would be received. We're so pleased with the positive response we've had that we're working on new designs in both ranges, including Christmas designs for the Gift Bags (is it too early for the C word?)