It’s another new product and one which has been in the pipeline for some time but came to fruition for the start of 2009. Many of you, our customers, have been giving us feedback that you wished we did cards for grandma or grandson, or landmark birthdays such as 40th, 50th etc so although Alex herself is hardly short of work she threw herself full tilt into producing a range of occasion cards with a style so recognizably Alex but with a change of format just to keep things fresh and interesting.

The range, covers most of the key occasions, each measuring 160mm x 160mm and they come with a soft cream envelope.