Alex Clark

How an idea becomes a design

How an idea becomes a design

Hi everyone,

It's that time of year when we start turning our ideas into designs and getting new products under way. Sometimes this is coming up with new designs for existing products and, more and more often, it's deciding to take a leap of faith and go for a completely new product. We did this earlier this year with our new lines of Stationery and Gift Bags; they were very new to us and I think we were half nervous and half excited to see how they would be received. We're so pleased with the positive response we've had that we're working on new designs in both ranges, including Christmas designs for the Gift Bags (is it too early for the C word?)


Anyway, we thought you'd like to see one of Alex's sketches for a new Gift Bag we're working on at the moment. Her new designs really do start as a scribble on a scrap piece of paper, or a conversation over a cup of coffee (or both!), and develop into new products. There's so many steps involved in product development - seeing samples, changing our minds, more samples, more changing our minds, more coffee...and eventually we get the new products in and our ideas become reality.


We've got some new products ready to showcase at Autumn Fair in September and they should be up for sale on our website soon after that...but for now, you'll have to wait! If you have any idea for products or designs you'd like to see more of, please comment and let us know.

Thanks!